About Us

We’re a group of software developers, data experts, digital marketers and tech channel professionals

We are passionate about channel ecosystems and using our expertise, data and platforms to help our clients to deliver great sales & marketing campaigns.

IQBlade was founded in June 2016 by Antony Young and Ben Abraham, two tech channel veterans. They recognised that a data-led approach to channel development was essential as new players and new routes to markets emerged and matured rapidly and so they designed and launched the IQBlade Platform analysing millions of data points to enable users to identify the best companies to target.

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Our Purpose

IQBlade enable tech vendors and their ecosystem partners, to maximise sales growth by harnessing massive amounts of data, creating and executing innovative marketing strategies and effective use of market leading digital platforms and automation.

IQBlade was acquired by leading global technology distributor Tech Data in October 2019.

Tech Data continued to make significant investments into IQBlade, initially into expansion of the data platform, and then into the creation of our digital agency.
The digital agency offers ground breaking, data-driven digital campaigns across Europe, targeting both partners and end customers in order to achieve our clients goals.

We are still based in Liverpool, a thriving academic and creative city, but the team of over 40 people is now distributed throughout Europe and includes Data Scientists, Software Engineers, Campaign Experts, Creative and Automation Specialists.

Our Vision

is to be the leading pan-European, B2B Digital Marketing Agency in the tech sector.