Project Description

The Brief

  • “Through Partner” campaign with 10 different partners

  • Create a strong sales pipeline for 3 different MS solutions

  • 4-month duration

  • Partner-led, fully bespoke branding and content

  • Data-led, hyper personalised targeting

Implementation

  • Partner workshops

  • Bespoke Ads, Video, eBooks produced

  • Fully Automated Customer Journey

  • Landing Pages & Personalised Forms

  • Full-Funnel Lead Nurturing to MQL

  • PPC / Linkedin / Google Display / Email / Organic & Paid

Results

  • Over 140, high quality leads generated

  • Invaluable insights shared with partners and MS

  • Real-time account insights available in the IQBlade platform for partner sales people to use