Project Description

The Brief

  • “Through Partner” campaign with 2 partners

  • 3-month duration

  • Co-branded

  • Vendor led content strategy

  • Generate high-quality MQL’s

  • Agility and Digital Transformation theme

Implementation

  • Vertically focused data set using IQBlade’s platform

  • Specific key personas targeted

  • Ads, Video, eBooks produced

  • Fully Automated Customer Journey

  • Landing Pages & Personalised Forms

  • Full-Funnel Lead Nurturing to MQL/SQL

  • Linkedin / Email / Organic & Paid