Why IQBlade \ Why IQBlade?

IQBlade is part of Tech Data, together, we provide vital insights and marketing services that enable vendors and ecosystem partners to generate and capture growth opportunities in an ever-changing technology landscape.

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B2B buyers expect the same level and sophistication of personalisation as they experience as consumers, so having a deeper understanding of your prospects and customers and clearly communicating your value has never been more important.


IQBlade is a team of Data Architects, Data Engineers and Data Science professionals supported by a powerful technology platform.

By creating an integrated data asset and then combining this proprietary data with thousands of open data sources via the IQBlade platform, we can help you to drive market growth in a fully compliant and expedient manner, without the cost of recruiting an in-house team.

IQBlade will:

  • Deliver partner landscape growth projects
  • Create insight-led installed base transformation projects
  • Analyse end user insights to find new targets


With IQBlade you can create multi-channel digital campaigns to ensure that your data, plus that from IQBlade is put to work to generate demand for your products and services. We will take you through the process of design, launch and optimisation, continually adapting the marketing approach based upon data insights.

  • Design an omni channel plan that’s right for your business
  • Run targeted demand gen marketing campaigns
  • Continually test, optimise and enhance your engagement
  • Understand your ROI and drive returns
Request a demo
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